It’s the box of your favorite chocolates or the protective layer you peel off your new phone screen. Product packaging is-as you can probably imagine-what stays nearest and dearest to the individual product. Inner packaging provides another layer to cushion any blows: imagine the tissue paper inside a gift box or the bubble wrap that protects delicate items during transport. The most durable segment of packaging, this is usually comprised of heavy duty boxes that can protect (sometimes multiple) products against bumps and bashes. There is a hierarchy when it comes to different types of packaging: Outer packaging Choosing heavy packaging for an already heavy item can mean shelling out for shipping.
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